This is an EU case
Office for harmoniation of the internal market – OHIM
the baby dry case. 2001.
the OHIM refused the registration of the trademark ”baby dry” since it was too vague. it was descriptive and had no profound meaning
the trademark must be a phrase not in common usage. this expression is in ordinary parlance.
a trademark need synctactical change
names can indicate, the kind , quality, geogrpahical origin etc…. of the product.
this arose from a council regulation 40.94 from 1994.
juxtaposing words is not always enough to make a trademark