There is a well known fashionable label named Gucci. It was founded by a man named Guccio Gucci in 1921. Mr Gucci was an Italian and he set up his company in Florence. Guccio Gucci’s three sons also went into the family business.
Gucci sells luxury clothes and goods. It has an annual turnover of around USD 5 000 000 000. Bear in mind this is not all profit! There are costs of doing business.
Gucci has long been popular in Western Europe and North America. As other parts of the world have become rich Gucci shops have opened elsewhere. Gucci has some shops in former Soviet countries such as Kazakhstan. There are more Gucci shops opening in the Far East.
Grace Mugabe is the First Lady of Zimbabwe. Her liking for expensive clothes and handbags has led to her being called Gucci Grace by her enemies. SOme people are jealous of those who can afford Gucci garments. Scarves, coats and belts are among Gucci’s famous items.
Gucci is the biggest selling Italian brand. The name is associated with wealth and elegance. People are willing to pay a lot for Gucci goods.
Gucci is worried about counterfeiters. These people undercut Gucci and steal some of their market share.
1. When was Gucci founded?
2. What was Mr Gucci’s first name?
3. In which city was this company founded?
4. What nationality is Gucci?
5. How many sons did Guccio Gucci have?
6. What are some famous Gucci’s products?
7. Who is Gucci Grace?
8. What is the annual income of Gucci?
9. Name six countries with Gucci shops. (6)
10. What do you make of Gucci? (6)